If you are shopping around for auto insurance, whether it’s your first time, or it’s because you’re getting a new car, or it’s just because you think you can get a better rate, getting auto insurance quotes online is the only way to shop. In possibly no other common transaction is the value of the Internet more pronounced. Customer loyalty has been shattered in the car insurance business, thanks to transparency of the World Wide Web.
As a group, insurance companies, brokers and agents combined to form a distinct group of what the marketing whizzes call “early adopters.” Now, a sub-group called skimmers has formed with Grey Power and the American Association of Retired Persons in the lead. These groups negotiate bulk rates for group members and in so doing skim off the cream of the car insurance crop. With the ease of obtaining auto insurance quotes online, competition for business is fierce.
The inevitable result of this type of reaction to the rate-squeeze caused by the proliferation of auto insurance quotes online has been a polarization of risk classes. Minimal risk classes - married male drivers age 50 and older, and female drivers age 40 and up - have had their car insurance rates remain steady or drop over the past decade, while rates in the high-risk young male class have skyrocketed. In consequence, the number of young men driving with no insurance or liability only has also increased.
The benefits of online insurance shopping are so great for the consumer that it will only grow as the preferred way to shop for automobile coverage. The use of the Yellow Pages and telephone as the preferred method of shopping for car insurance continues to drop. By the time someone picks up the phone these days they have likely already checked out the insurer’s website, entered their vital statistics and gotten a quote.
Surveys of those who do shop for car insurance online consistently rank “Convenience” as the number one reason people shop on the internet for car insurance. They love the ability to get an instant quote without having to trade voice mails, or even speak with anyone.
For many, playing with the answers to the yes - no question you have to answer to get the quote is an eye opener. In these tight economic times, being able to see how your insurance rate will change if you buy the Honda Accord as compared to if you go for the Echo, may well be the differentiator in more than one buyer’s mind.
Perhaps one of the most attractive and informative features of otaining an auto insurance quote online besides shopping for car insurance is when you decide to shop for a new car. Many sites that offer online auto insurance quotes have a feature where people can find out the different rates per vehicle. When evaluating comparable models that vary greatly in dealer invoice prices, the car insurance cost can be a deal breaker or maker.