Driving up the M6 this morning I was struck by the amount of lorries on the road, not just the small ones but the large ones too. Here is a lorry carrying bricks, here’s another with a milk container on the back, another one with nothing on at all and naturally the supermarket one offering cheap insurance deals. I don’t think he had cheap insurance deals on the rear of his truck but he did appear to be advertising their availability above everything else that his employer had to offer.
At least this kind of advertising is restricted to the outside of trucks and lorries at this time. I wonder what it can be like later on? Will we see cheap truck insurance adverts on the side of planes, will our commuter trains be covered with the logos of insurance dealers offering cheap insurance?
What is this obsession with cheap insurance anyway? Everywhere you look they are offering us cheap insurance aren’t they? On the telly, on the tube, on our petrol pumps, even when we’re relieving ourselves at the service station there is the advert staring us in the face. “Aim higher for cheap truck insurance!”
Is it me or does it seem that only ever insurance is sold in this way? You don’t often see adverts for chocolate biscuits or the most recent sofa sale at DFS in a motorway service station toilet do you? Is the little dog with the toilet paper gazing out at us from the back of a (cheaply insured) truck? No, I don’t think he is.
Perhaps it is the very fact that these advertisements for insurance are focused towards us when we feel at our most vulnerable that makes the people in insurance advertising consider that they will work. The poor guy in his little car, overshadowed by a huge great beast of a lorry and its insurance ads might be more receptive to a cheap deal.
Next time you are out and about on the motorway, have a look and discover how many cheap insurance deals are being offered to you. You will have adverts on the sides of trucks, in fields, in toilets, on petrol pumps, bins and magazines. There will be adverts for cheap insurance on the radio and on the TV screens in the service stations. There might even be a cheap truck insurance sales person sitting beside you now as you sip your well earned cuppa in the Watford Gap services. Cheap insurance is all around, let’s hope in the interest of our youngsters that the idea doesn’t catch on!
If you really are interested in some sort of insurance right now, then you could do a lot worse than to get an experienced broker on your side like the guys at Coversure. Whether you’re after truck insurance or caravan insurance Coversure have great relationships with many different insurance providers and can secure you a great deal.
categories: insurance,motorway,adverts,cars,lorries,trucks,misc